Signing in to your Google Account is the best way to access and control privacy settings and personalize your Google experience. Sign in to adjust what information you make public and what data Google can use to give you better recommendations and faster results.

New and updated policies We're introducing a Child Safety Standards policy requiring Social and Dating apps to follow specific standards and self-certify compliance on Play Console before publishing. We're updating our Inappropriate Content policy with guidance on sexual content in book and video catalog apps.

The company has access to a user's physical location, which it can track through the user's device's GPS or IP address. This tracking can be done without a user's knowledge or consent, which can be concerning for those who value their privacy. Another privacy concern of Google is its data sharing practices.