Time causes differences in results For example, we regularly add new content from the web soon after it's published. Those who search a few hours or even a few minutes apart may find variations because of newly available content. There are data centers around the world that Search uses.

For example, if you search for chocolate cake, and then search again for “how to make,” Google might be more likely to predict that you're searching for “how to make chocolate frosting.” These predictions are based on your past searches to give you better results and help you pick up where you left off.

1. Exact phrase. The simplest and most effective way to search for something specific is to use quote marks around a phrase or name to search for those exact words in that exact order. For instance, searching for Joe Bloggs will show results with both Joe and Bloggs but not necessarily placed sequentially.